Archive · Product Design
AAMRA
AAMRA translates the mango — a familiar Bangladeshi symbol — into contemporary footwear: perforation recalls mango skin, an embossed mango marks the upper, and the outsole pattern draws from the grain of mango wood.
01 · Context
Context
The collection frames cultural narrative as a source of product innovation, taking the mango tree as a complete material and graphic system.
02 · Research
Research
Texture, colour and motif are read from fruit, bark and wood, then translated into perforation, embossing and outsole grain.
03 · Material
Material
Court and runner silhouettes carry olive, cream, mustard and black colourways, with floral openwork and mango-marked heel tabs.
04 · Process
Process
The archive holds product stills, contact sheets and technical studies of the AAMRA footwear system.
05 · Outcome
Outcome
Nineteen studies from AAMRA are presented here. This page does not publish retail, pricing or availability.
Credits
PhotographerStudio credit pending approval
LocationBangladesh
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